Demand for Vegan and Vegetarian Recipes is High
The Recent Trends in Raw Vegan and Vegetarian Recipes – Why Are People Changing Their Eating Habits?

vegan and vegetarian recipes

McDonalds for lunch? Perhaps not so long ago that was the trend, but today’s trends seem to be moving in a slightly (or maybe not so slightly) different direction.

According to USA Today McDonald’s revenues, operating income, and earnings per share have declined significantly; enough that the CEO admits the company has lost relevance with key customers.

McDonald’s competitors however, are listening to consumer’s demands and are offering much healthier options. These options include more organic foods, expanded vegan options, and numerous raw foods in the form of fresh produce. Their reward? An increased customer base with the expected upswing in sales and income.

The Australian Food News (AFN) website is paying attention  too. According to Mintel surveys, the current trend of moving towards healthier eating can be broken down into “What’s Hot,” or hot trends for this year’s restaurant menus.

Some of these trends include:

• Gluten-free cuisine
• Sourcing local gardens
• Vegetarian/vegan options
• Healthy kid’s meals (fruit/veggie sides)
• Ethnic-inspired meals free of animal products

The recent trends in vegan and vegetarian recipes show that demand is high and 2015 is set to see a dramatic increase in cafes/restaurants offering raw food.  The vast majority of restaurant owners are finding customers are ordering more healthy options than they did even 24 months ago. But why? What’s behind this trend towards healthier foods, many of which support a raw vegan lifestyle.

interest in vegan and vegetarian recipes is high
Samples of RAW Vegan Zucchini Spaghetti with Tomato Sauce at The EKKA 2014


interest in vegan and vegetarian recipes is high
RAW Food Demo/Tasting EKKA, Brisbane 2014









These trends are indicative of the public coming to the realisation that their overall health has been steadily declining over the past few decades. The dramatic rise in the numbers of those suffering with chronic disease and obesity makes this reality impossible to ignore.

The behaviours responsible for this steady decline?

1. Smoking
2. Drinking alcohol
3. Embracing a sedentary lifestyle
4. Avoiding fruits and vegetables (diet based on animal products)
5. Consumption of processed foods (high in fat, sugar, and salt)

Sick and tired of actually living a lifestyle that makes us sick and tired, many of us are looking for something else; and the fruits, vegetables, and wide variety of other antioxidant-rich, high-fibre foods that make up the raw vegan lifestyle seem to be just what the doctor ordered.

Void of all the things that sabotage good health, i.e., animal protein, animal fat, and processed and cooked foods, a healthy lifestyle can make the chronic and degenerative diseases which are accepted as a natural part of aging, trends of the past. With hundreds of raw vegan restaurants sprouting up across the globe, the recent trends seem to be going in the right direction and will soon become the trends that are here to stay!

Remember.. RAW Food is about ‘liberation’ and not ‘limitation’.



Let's Eat Raw - Scott Mathias
Scott Mathias CHHP. AADP
RAW Food Advocate & Chef

Scott Mathias is a Certified Holistic Health Coach (CHHC) and a member of the American Association of Drugless Practitioners (AADP). Scott is a Digestive Health and Raw Food Educator who takes an integrative approach to solutions, based on functional aspects of the body and his own ‘self healing’ experience which led him to create his own iLifeFoods range of plant-protein healing products. A former television network presenter both in Australia and New Zealand, Scott is the author of ‘Understanding The Divine Gut – How To Eat Your Way To Ultimate Digestive Health’ and the acclaimed, ‘Lets Eat RAW’ Vegan recipe book. Scott lives in Noosa, QLD with his partner Clare and his 14yr old Maltese/Shitzu dog ‘Toasti’.




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